the age of surveillance capitalism review

Here is how the model works for Surveillance Capitalists: We are no longer just internet users, but we are raw materials farmed for profit by Facebook and Google. So there are two profiles, the one you create on stage, that is the one you and everyone else sees online, and there is another profile backstage, the one you don’t even know about, the one about your behaviour, the one you don’t know about, that’s the one sold to companies. It raises very important issues, especially now when the 4th Industrial Revolution is taking off. That like and retweet, what you google, your location, the pictures you upload are all analysed and over time, the social capitalists are able to tell what kind of person you are, who you are likely to vote for, etc. It’s your behavior online that is monetised. That you have a social media account is not what is material, what is material is your behavior on social media. Not only is our likes, posts and tweets and retweets analysed accumulated and sold to advertisers, our current online behavior is used to predict our future behaviours and to manipulate us for profits. If you have nothing to hide, then you have nothing.”ĭoes it bother you that most everything you do on the internet, on Facebook, Instagram, Google makes corporations you never heard of rich off of your data? In this book, Shoshana Zuboff explains how it is worse than that. We think they are privacy policies but they are surveillance policies. We thought we were using them, but they were using us. “We thought they were free services, but we were the raw material.

Certain books should come with a warning label saying: “ WARNING: You are entering Dangerous Territory, this book will mess up your mind.”

The age of surveillance capitalism review